Sales Strategy and Execution
Participate in in-home sales and onsite customer demos
Manage complex sales processes and develop tailored solutions to meet diverse client needs
Employ data analytics to refine sales strategies, increasing sales funnel efficiency
Develop a deep understanding of market trends and product details to sell effectively in a competitive market
Provide product training and mentorship
Employ strategic operational change management to developed a scalable sales model that reduced time-to-market
Initiate data-driven approaches that identify key growth opportunities by using analytical strategies
Develop digital transformation initiatives to increase operational efficiency
Cultivate strong relationships with new and existing customers, ensuring high levels of customer satisfaction
Create competitive comparison materials and train sales teams
Lead successful contract negotiations with key accounts, resulting in favorable terms and sustained partnerships
Develop and implement audience segmentation and engagement strategies
Marketing Strategy and Execution
Define unique value propositions and collaborate across teams for brand strategies
Conduct competitive analyses to identify brand strengths, weaknesses, and opportunities
Create compelling brand messaging resonating with targeted audiences
Develop creative briefs and audience personas based on thorough research
Lead brand marketing initiatives, including strategic planning and campaign development
Develop and drive research to understand customer need and market opportunity
Create persuasive advertising copy for video, print, direct mail, and digital to increase market share
Strategize and prioritize roadmaps aligning with business objectives and client feasibility